Case Study - Cadbury Dairy Milk (by-Shubham Sharma roll no-1405017)

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This video contains full case study of cadbury dairy milk.I  have tried to cover maximum aspects in this presentation,added my voice at behind to make the video more easier to understand.

India is the world's fastest growing market for chocolates. Registering 15% annual growth between 2008 and 2012, the Indian chocolate industry is projected to grow at an even higher rate in the coming years Currently, the Indian chocolate market is worth around Rs 5,562 crore and cadbury being contribuiting more than 60% of it.

Conclusion

The Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding the consumer demands and maintaining the quality will be essential. Pricing is the key for Cadbury’s to make their product reach to every consumer houses. Right pricing will make or break the product Success. There’s also an immense scope for growth of chocolate industry in India, geographically as well as in the product offering. So we think that bringing online sales(through facebook) & increasing the institutional sales(in unique way) would bring prosperity and increase the sales of Cadbury’s as a whole again resulting in the goodwill of the company.

Recommendations

 Maintain dominance in chocolate segment.

 Many new players are trying to enter Indian market so it should formulate new strategies so as not to lose market share.

 New channels such as gifting, child connectivity and value for money offering to be the key growth drives.

 FDI will bring in many new products and competitors so Cadbury will have to maintain their strong market distribution channel so as not to lose market share.

 They need to maintain high standards and should be careful that there product remains sterile. And is not effected by insects.